Welcome to the magical world of Magaela

Magaela is a handmade brand from the heart of Europe, present on the market since 2013. It was founded by Michaela Ďurišová, who began writing the brand’s story in her living room. Her very first order was from her husband, who wanted to support her—today, she has sent more than 100,000 packages to every corner of the world and has collaborated with world-renowned fashion designers and bloggers.

Magaela brings handmade floral accessories and jewelry to the market, designed for special occasions as well as for everyday wear. We work primarily with artificial flowers, which we complement with real preserved and dried materials. In our products, you will also find pearls, beads, feathers, rhinestones, and exclusive materials such as Swarovski components or mineral stones. With proper storage and care, the lifespan of our products is 10–15 years.

Our creations are a world of fairies and magical beings. They are a return to nature and an effort to draw people back to meadows full of flowers, forests scented with moss, and places where the sun brightens the soul. We want to awaken self-love in women and inspire them to look within. Our greatest inspiration is nature, the changing of the seasons, the beauty of imperfections, as well as the traditions of our ancestors, mythology, and fairy tales.

A large part of our products are intended for weddings or first communions, but Magaela also focuses on festival and ball accessories. We are inspired by themes of witchcraft and ancient rituals, which is why you’ll also find accessories in Pagan, Wicca, or gothic styles in our range. Floral accessories for everyday wear are not missing either. Our creations are diverse, but largely inspired by cottagecore, vintage, and fantasy style.

Although we have products that have sold in the hundreds, each piece from our workshop is a unique original, thanks to handmade craftsmanship and the use of natural materials. We want our floral jewelry to be a personal statement for every woman and a mirror of her soul. We believe that each of us is an exceptional personality and therefore deserves exceptional accessories.